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About Andy

Andy has over a decade of experience in marketing and is triple certified in Asian, Canadian, and European data privacy & security best practices.

Andy is a brand strategist and digital marketer, building brands that matter in culture. With more than ten years of knowledge and expertise, he works with  people who are as dedicated to their craft. In addition, Andy provides unparalleled value to data protection and security as a virtual Data Protection Officer.

Bio + Timeline
Certifications
Skills
By the Numbers

BIO + TIMELINE

Hi, I’m Andy.

90% of this website is written in the third person, which honestly makes me feel really awkward. I’m not one of those people and I reallllllllly dislike the royal “we”, but here we are.

I’ve always considered myself to be a rebel of sorts—I couldn’t be the engineer or the accountant I think my parents always wanted me to be. I was never at peace working in grueling environments as I was always yearning for more intellectual and creative fulfillment. I’m never, ever satisfied with the status quo.

Over the years, I’ve learned to embrace my disruptive nature. Impatiently devouring knowledge while working across companies and functions enabled me to birth my own ventures and expand the ventures of others just like mine. My belief that there is a better way to integrate work and play motivates me to share my philosophy with others through doing and believing. My passion for efficiency and my drive for creative problem solving lights a fire beneath everything I do.

Today, I help transform companies into beloved brands as a freelancer, but I’m usually directing the marketing at GrowFit, a sports camp system for children between the ages of four and twelve. I’m also building new tools to help marketers and sales teams succeed, like MetaRep and Datably. In the past, I’ve developed software like civicIQ and Slantpoint, launched dozens of products as both a marketer and product manager, and earned a seat at the executive table with many of my peers as a member of the Revenue Collective. Andy is also a lifelong member of the AIGA (American Institute of Graphic Arts) and the AMA (American Marketing Association).

Thanks for spending your time learning more about me. Come say hi—we may be future collaborators, partners, or friends!

AngelList
Bēhance
LinkedIn
Acclaim
7853436942_44d8368293_z
2008
First Company Created

Andy created his first visual communications consultancy, Andrews & Halsted, a comprehensive design firm that worked with organizations like the United Methodist Church, Indiana University, Purdue University, and StudentsFirst. This first company also brought Andy’s first brand creation, Yogülatte.

buzline_logo
2010
Twitter, Facebook, and YouTube?

In 2010, Andy was promoted to Director of New Media Marketing at Buztronics, Inc., an advertising specialties firm in Indianapolis, Indiana. At Buztronics, Andy successfully rebranded its flagship brand, Buzline, recreated its catalog and expanded its digital marketing presence via its website and, at the time, new media properties: Facebook and Twitter.

Wayfinder-ltr
2014
Product Development + Management

Andy’s first foray began in 2014 as a Product Development Manager. In the first of its kind, Willow Marketing opened a subsidiary designed entirely on the development of a comprehensive learning management system called Wayfinder. At this time, Andy also developed his own news and media aggregator, Slantpoint, which later evolved into a major news aggregation website with an artificial intelligence engine named Sympatica.

reputelligent
2017
The Birth of Something New

Hinging on Slantpoint‘s previous success, Andy created and developed a new software platform off of Sympatica‘s artificial intelligence engine–CivicIQ by Reputelligent. This new platform allowed governments and businesses to triangulate and develop comprehensive strategies that optimized and maximized their reach to their constituents and their customers. This change in movement prompted Reputelligent‘s official sale in 2018 to a software development company in Northern Ireland.

CERTIFICATIONS

Certified Information Privacy Professional/Europe

A certification designed specifically for European data privacy and protection laws. Andy is certified in GDPR and pan-European data privacy. Additionally, he is certified in the appointment of DPOs (data protection officers) tasked with monitoring compliance, managing internal data protection activities, training data processing staff, conducting internal audits, and more.

Certified Information Privacy Professional/Canada

Designed with Canada’s PIPEDA (Persona Information Protection and Electronic Documents Act) in mind, Andy’s certification encompasses Canadian privacy fundamentals, an introduction to the Canadian government and legal systems, relevant agencies and powers, and privacy laws in both the private and public sectors.

Certified Information Privacy Professional/Asia

Andy is additionally a certified information privacy professional in pan-Asian privacy laws. This certification awarded him with the knowledge of fundamental privacy principles, the privacy laws and practices of Singapore, Hong Kong, and India, as well as common themes amongst Asian principle frameworks. Andy has also authored courses in Chinese data protection directives for AOTMP® University.

Google Ads Search Certification

Andy’s certification in Google Ads allows him to demonstrate his knowledge in building and optimizing Google Search campaigns. As a certified user, he is able to translate a vision for online marketing into a coherent digital marketing strategy, develop search strategies with wider company marketing plans, and increase leads, sales, and web traffic using Google Search.

Certified in HubSpot Marketing Software

Andy is certified in the use and maintenance of HubSpot Marketing Software, part of the HubSpot CRM. This certification has provided him with expert knowledge on the use, maintenance, and development of Marketing Hub tools designed to assist and maintain digital marketing practices while providing exceptional support to sales teams.

AOTMP® Platinum Telecom/IT Professional

As an AOTMP® Platinum Telecom/Information Technology Professional, Andy has taken over 125 hours of coursework in understanding enterprise mobility management, telecommunications expense management, telecommunications and information technology infrastructure, and telecommunications invoice auditing. This professional certification is issued by the top experts in telecommunications, mobility, and IT management. 

SKILLS

Graphic Designer

A graphic designer by trade, Andy holds numerous awards in design, including Portfolio of the Year from AIGA. He is an active designer and continues his design work through freelance and digital art design. He is an expert in the use of Adobe Illustrator, Photoshop, and InDesign.

Data Privacy Certified

As a marketer, it’s vitally important to understand data privacy and security. After all, it’s the way we do our jobs. Andy is triple certified and has taken more than 30 hours of coursework in GDPR, PIPEDA, and has authored courses on both subjects.

CRM Development

Andy has implemented many different CRMs including Zoho CRM, Salesforce, HubSpot, and SugarCRM. In addition, he developed a customer lifecycle system at a previous employer than included CRM capabilities.

Management Style

Andy has managed and led marketing and sales teams of over 30 people. His management style is a comprehensive combination of both a visionary and transformational manager. His goal is to continuously develop his people to adapt their skills and to uncover their passions in the workplace.

Web Developer

Well-versed in front-end design and development, Andy is capable of creating websites, emails, and landing pages with ease. He is adept in HTML, CSS, PHP, Haskell, Haxl, and Erlang.

Server Administrator

Andy is also capable of comprehensive server administration including the use of Nginx, Apache, and Ubuntu installations. He is well versed in command line prompts and can administer, maintain, and design complicated server infrastructures for any marketing-based project.

Multilingual

Andy is presently a native speaker of both English and German, with fluency in French. He is additionally proficient in DutchCzech, and Mandarin. He is currently learning Welsh and Polish

Business Strategy

Andy is adept in business strategy and growth. In previous positions, he has grown revenue by more than 20% and has worked to implement digital transformation strategies automating large portions of corporate waste. At one position, he was able to create a savings of over $1 million in automation

BY THE NUMBERS

17
Successful Investments
390
Clients
13+
Years of Experience
6
Certifications